When Student Advantage ultimately (and somewhat predictably), ran out of money and was liquidated, the campus card segment was sold to Blackboard. Taren, who was heading up the campus card division, was astounded at how little attention was being paid to pursuing viable revenue models. In 1999-near the peak of the Internet bubble-they were scooped up by Student Advantage, a 'high-concept' venture-backed dot-com that was spending millions to build online market share in the higher-education space. The entrepreneurs funded their expansion with informal investments from family, friends, angels, and a bank loan. ![]() By the time founder Taren Lent and his partner took their system online in 1996, the 'Green Card' had a broad campus following, significant vendor participation, and average monthly revenue of $160,000. ![]() The enterprise began as a paper-based debit card that enabled Dartmouth College students to purchase merchandise at participating local pizza shops, copy centers, coffeehouses and the like. This case follows a classic student venture from on-campus conception in 1994, to harvest during the late 90s Internet wave, to its rebirth as a virtual business model. Innovation & Entrepreneurship Case Study | Authors :: William Bygrave, Carl Hedberg Order Now - CardSmith Case Memo Order Now - CardSmith Porter 5 Forces Analysis & Industry Analysis ![]() The recommendations in the case memo are - aligned with strategy of the company, based on robust data, and provide a clear roadmap for execution. Other topics that can be covered in the above case memo are Entrepreneurship, Internet. If you are looking for MBA, Executive MBA or Corporate / Professional level recommendation memo then feel free to connect with us. Case Study Recommendation Memo AssignmentĪt Fern Fort University, we write CardSmith case study recommendation memo as per the Harvard Business Review Innovation & Entrepreneurship case memo framework.
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