![]() She makes sure that in all her video content on TikTok and the influencers she works with redirect consumers to Instagram. However, it is still important for influencers to have a substantial following on Instagram, even if their content is mainly based on TikTok. ![]() Hitchcock-Merritt adds that she prefers to gift fashion influencers over lifestyle influencers, as people who follow fashion influencers are more likely to look to them for inspiration and buy the items they suggest. "Their videos should consistently receive a high amount of views and be in proportion to their followers, rather than them just having one viral video," she said.Īs Bijoux De Mimi is targeted at Gen-Z women, they mostly gift influencers who are popular with this demographic. When gifting TikTokers, Hitchcock-Merritt focuses on influencers' engagement levels more than anything else. I know a lot of people that don't have Instagram anymore and just use TikTok." I think it will take over all of the socials. "I definitely think TikTok will take over Instagram. "I prefer to work with influencers who are known for their TikTok accounts," she said. Gifting influencers has become a key part of the brand's marketing strategy and by June 2021 Hitchcock-Merritt was reaching out to around 500 influencers a month. Hitchcock-Merritt realized the sales potential from partnering with influencers and started routinely gifting other influencers after seeing the correlation between TikTok exposure and sales. After posting in late February, Hitchcock-Merritt said it "almost doubled our March orders". The impact of this video had was immediate. Hitchcock-Merritt sent her a selection of earrings in exchange for one TikTok in February 2021 and the video went viral in under a week. She is a 18 year-old musician whose TikTok profile has amassed 45.5 million likes. The first influencer Hitchcock-Merritt gifted is known by the username on TikTok. She decided to start sending her products to TikTok influencers who already had a major following to draw attention to her brand. Hitchcock-Merritt was posting TikTok videos on her business' account but none of them had gotten much traction. She knew this was a key part of appealing to her Gen-Z audience but was unsure how to make the most of the fairly new platform for businesses. She founded Bijoux de Mimi in the June of that year, starting with a collection of colorful huggie hoop earrings.Īfter a few months of steady growth, mostly marketing her jewelry through Instagram, Hitchcock-Merritt created a TikTok account for the business in January 2021. Hitchcock-Merritt shares the TikTok strategy that she used to reach $85,000 in sales a month.ĭuring the 2020 lockdown, 18-year-old Amelia Hitchcock-Merritt came up with an idea for an affordable jewelry brand aimed at Gen-Z consumers.In February 2021, she partnered with a TikTok influencer whose post went viral and sales doubled.Amelia Hitchcock-Merritt launched her jewelry business on Instagram in late 2020 when she was 18.I went across the road to 'L*****' and got one cut, worked 1st time! Next task is contacting Trading Standards I don't care about the money anymore, just want to raise awareness that this business isn't fit for the 21st century as the owner's attitude towards customer service stinks and most definitely illegal.Account icon An icon in the shape of a person's head and shoulders. So 4 keys cut, none that work, no wonder its cheap. OAP's use this Mall more than most and I would hate to think he uses the same underhand tactics on someone more vulnerable than myself. I asked him if he was proud ripping people off, to which he said Ok I made a mistake but you're not getting a refund anyway. So I asked him "How come you didn't tell me your your policy when I first said the keys didn't work and I could've brought the lock today (and arranged someone to look after my unsecure house?), I don't feel I should have to make a 4th journey." He said he didn't care what was or wasn't said, and then asked me some rubbish if I could remember the contract we had when I asked him to cut me a key "Because you didn't stipulate that you actually wanted a WORKABLE key cut". Monday I went back for a 3rd time and asked for a refund but he said I needed to bring the door lock in as its store policy. Saturday I went back to the shop and said they did not work so the owner rubbed a file over them for a few seconds and said "try that". Got home and found they didn't work (they entered lock but would not turn at all, neither one). I asked for 2 'Yale' style keys to be cut last Friday at a reasonable cost of £3.
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